COHERUS BIOSCIENCES

Patient Services Platform

Transforming manual enrollment into streamlined multi-stakeholder digital experience

CLIENT

Coherus
BioSciences

ROLE

Design Director

AGENCY

frog, a Capgemini Invent company

DELIVERABLES

Patient Services Platform, Digital Transformation

THE CHALLENGE

Paper Forms Creating Patient Barriers

Core Issues

  • Manual paper-based enrollment

  • Lengthy delays and errors

  • No centralized patient tracking

  • Practice staff administrative burden

  • Patient enrollment abandonment

  • Limited program scalability

Coherus BioSciences had created "Coherus Complete"—a patient services platform offering valuable financial support and clinical resources. But all enrollments were conducted manually through paper forms, creating cascading problems.

For patients: lengthy enrollment delays, complex forms, no status visibility, errors requiring resubmission. For practices: excessive paperwork time, manual account management, limited ability to help patients navigate support.

The paper-based process was actively undermining the value of Coherus Complete, preventing patients from accessing needed support.

OUR APPROACH

Multi-Stakeholder Digital Platform

We developed a comprehensive web-based experience serving three distinct stakeholder groups: patients seeking simplicity, practices needing efficiency, and Coherus requiring scalability and insights.

The platform provides streamlined enrollment, simplified management, patient self-service capabilities, practice management tools, and valuable adherence data capture.

01

Practice Portal

Streamlined registration, account management, provider permissions, bulk uploads

02

Patient Portal

Self-enrollment, financial support access, educational resources, status tracking

03

Public Website

Program awareness for consumers and providers, enrollment information, resources

04

HIPAA Platform

Prescription recommendations, adherence prediction, data aggregation, risk stratification

IMPACT

Operational Transformation

Business & Patient Outcomes

Eliminated paper-based enrollment process entirely

Reduced enrollment time from days/weeks to hours

Decreased enrollment errors through intelligent validation

Enabled real-time visibility for all stakeholders

Dramatically reduced administrative burden on practice staff

Freed staff time for patient care versus paperwork

Faster access to financial support and therapy initiation

Reduced enrollment abandonment due to complexity

Increased program enrollment and utilization rates

Created scalable platform for additional Coherus therapies

KEY LEARNINGS

What This Project Demonstrates

Sometimes the biggest barrier to program success isn't the program itself—it's the enrollment process. Coherus Complete offered valuable support, but the paper-based enrollment was actively preventing patients from accessing it.

This project demonstrated that in healthcare, operational efficiency and patient experience are inseparable. When we removed friction from the enrollment process, we didn't just make things easier—we fundamentally changed the program's ability to achieve its mission.

THIS PROJECT DEMONSTRATES MY ABILITY TO:

  • Design complex multi-stakeholder platforms serving diverse needs

  • Digitize healthcare processes and optimize clinical workflows

  • Understand practice operations and workflow integration

  • Create patient-facing tools that drive engagement and self-service

  • Build HIPAA-compliant, secure healthcare platforms

  • Lead change management in healthcare settings

  • Deliver platforms that reduce costs while improving patient care

Interested in working together on healthcare marketing that drives real patient outcomes?