WALGREENS

AI-Powered Prescription Platform

Specialty-medication enrollment redesigned from paper and days to digital and hours.

Role
Design Director (Project Design Lead)

Agency
frog design (Capgemini Invent)

Timeline
2020, 6 months

Deliverables
Educational Platform · Video Series · Medical Materials · POS Conference Materials

The Challenge

Walgreens’ manual, paper-based enrollment for specialty medications produced errors, delays, and abandonment: patients struggled with complex requirements, pharmacists spent their time on paperwork instead of counseling, and the business lost revenue every time someone gave up. The mandate was a digital platform that could aggregate fragmented healthcare data, guide pharmacists with intelligent recommendations, and carry patients from enrollment through ongoing adherence.

Approach

We concepted one platform for three constituencies with conflicting needs — patients needing simplicity, pharmacists needing efficiency, providers needing outcomes data — and used the collaborative workspace sessions to keep those stakeholders aligned as requirements evolved.

  • Simplified enrollment, reminders, status tracking, education

  • Centralized pipeline view, AI recommendations, adherence alerts

  • Prescription recommendations, adherence prediction, risk stratification

  • Role-based access, consent flows, secure patient–pharmacy messaging, audit-ready data handling

A digital screenshot of a comprehensive project management or workflow overview document, featuring sections with schedules, style guides, storyboards, collaboration notes, and feedback summaries.

The Work

Concepting an AI-Powered Platform

Diagram showing the data flow and process for pharmaceutical recommendations, including core data, data intelligence, user experience, external APIs, internal APIs, and stakeholder sharing, with a focus on continuous learning and feedback loops.

Collaborative workspace

Cross-functional alignment across patient, pharmacy, clinical, and technology stakeholders

How it works in real-life

Expected Impact

  • Enrollment compresses from days to hours through pre-population and intelligent validation

  • Pharmacist time shifts from administration to patient counseling

  • A scalable foundation for Walgreens’ subsequent digital-health initiatives

One Learning

The platform will succeed because it never treated “digitize the form” as the brief. The paper process wasn’t the problem — the fragmentation behind it was, and solving for that is what will make every stakeholder’s experience simpler at once.

Planning a launch, rebrand, or congress season? 

claire@clairemorrisdesign.com · 415-305-5452